Scotiabank

Here are some examples of work I did for Scotiabank:

Summer Marketing Campaign

To promote the Digital Banking products and platform, we launched a Summer Campaign. The message was that Business owners could do all their banking while on the go during the summer, whether from the cottage or the beach. We created rotating banner ads, recurring emails that lead to a landing page that described the different products.

I worked on the design of the collaterals using the Scotiabank design system, coded the emails and worked with the developers to build the landing page.

Internal resources

I created and redesigned printed and digital training resources for internal and sales teams to support better conversation with their customers and help increase product engagement. Resources include placemats, guides, internal websites, landing pages, demos…

Internal and customer facing emails

I also worked on a variety of emails, whether they're internal to update employees on the key accomplishments of the department, or external to communicate to customers on products or welcome emails. Depending on the project, I worked with the internal developers, with external vendors or with Campaign Monitor.

Illustrations

I occasionnally made simple illustrations and icons for specific projects when I can't find an existing one that is relevant, while respecting the Scotiabank illustrations guidelines.