Concept for a rich media mobile ad, created as part of an interview process. The ask was to think of an mobile ad that would engage the user as much as possible.
The idea for the ad is to have a mini-game, centered around Bath bombs, one of the most popular Lush products.
The game would have the user drag the bath bombs into a Lush shopping bag, while avoiding the water poodles, that make the bombs explode, like a real one would do.
I wanted to create something interactive, to keep the user engaged with the ad.
It was a very quick project, since it was done for an interview process. But it was fun to think of a creative concept, while making a quick mock up for it.