As part of Global Business Payments, I participated in building marketing campaigns to raise product awareness and adoption, including landing pages, emailings, banner ads, social media messaging.
I also created or redesigned printed and digital training resources for internal and sales teams to support better conversation with their customers and help increase product engagement (placemats, guides, internal websites, landing pages, demos…)
Here are some examples of work I did for Scotiabank:
To promote the Digital Banking products and platform, we launched a Summer Campaign. The message was that Business owners could do all their banking while on the go during the summer, whether from the cottage or the beach. We created rotating banner ads, recurring emails that lead to a landing page that described the different products.
I worked on the design of the collaterals using the Scotiabank design system, coded the emails and worked with the developers to build the landing page.
I created and redesigned printed and digital training resources for internal and sales teams to support better conversation with their customers and help increase product engagement. Resources include placemats, guides, internal websites, landing pages, demos…
I also worked on a variety of emails, whether they're internal to update employees on the key accomplishments of the department, or external to communicate to customers on products or welcome emails. Depending on the project, I worked with the internal developers, with external vendors or with Campaign Monitor.
I occasionnally made simple illustrations and icons for specific projects when I can't find an existing one that is relevant, while respecting the Scotiabank illustrations guidelines.
Working in-house as a designer is a different experience, especially when the brand is well established. It pushed me to always look for opportunities to stay creative and design differently, while still respecting the brand guidelines.
I also got in contact with a lot of different teams and partners, who don't always know a lot about design or the process, so it also was a good opportunity to share the knowledge, explain my work, bring a different perspective and provide training and guidance.